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About Us

Last updated: November 2, 2026

Who We Are

Bluenotes has been a proudly Canadian company since 1942 (the original store was called Thrifty’s at the corner of Queen & Church St in Toronto). From day one, our roots have been firmly planted in denim. By keeping up with the latest trends throughout the decades, we have consistently offered our customers the latest denim fits, washes and styles, maintaining Bluenotes’ reputation as one of the top denim retailers in Canada.

We recognize that our customers have an eye for fashion and trends but still value a casual lifestyle. We focus on wardrobe essentials. We’re here to give you everything you need in your closet and more! Jeans, joggers, hoodies, graphics, plaids and tees, and accessories for every outfit: Bluenotes has everything you need for the day-to-day!

With over 120 stores nationwide, and our online site blnts.com shipping across Canada, we continue to grow and offer quality goods and awesome deals. We’re committed to delivering great customer service and our priorities reflect our customer's enthusiasm for today’s generation. We want you to take pride in being yourself!

One site, three brands

blnts.com is also home to Amnesia and Aéropostale. You can shop all three brands in one cart and one checkout. The site is operated by Thrifty’s Inc. (2005).

Aéropostale x Bluenotes

Bluenotes is the exclusive license partner of Aéropostale in Canada. Our merchandise is designed in Canada in partnership with Aéropostale USA, making it an exclusive collection for the Canadian stores. We are now excited to offer TWICE the assortment of denim in our Bluenotes stores.

Community Involvement

Kids Help Phone: https://blnts.com/pages/kids-help-phone

Cure National Denim Day: https://blnts.com/pages/cure-national-denim-day